December 7, 2022

Super Apps partners with QSRs to integrate loyalty programs into their platforms

DUBLIN, July 27, 2022 /PRNewswire/ — The “Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update” report has been added to from offer.

According to the Global Loyalty Programs Survey Q1 2022, the loyalty program market in Indonesia is expected to grow by 13.9% on an annual basis to reach $883.7 million in 2022.

In value terms, the loyalty program market in Indonesia recorded a CAGR of 14.3% during the period 2017-2021. The loyalty program market in Indonesia will continue to grow during the forecast period and is expected to register a CAGR of 13.6% during the period 2022-2026. The loyalty program market in the country will grow from US$775.5 million in 2021 to reach US$1,470.9 million by 2026.

With the global upheavals due to Covid-19, many companies have had to adopt different strategies to retain their customers and increase their market share in Indonesia. Additionally, according to the Q1 2022 Global Loyalty and Rewards Market Survey, approximately 60% of these companies have made substantial investments in their digital transformation and customer retention strategies in Indonesia. Therefore, loyalty and programs have become one of the most used techniques during this period. Additionally, loyalty programs have also gone through a digital transformation over the past two years, as have businesses.

In order to be competitive, companies implement relevant and successful loyalty programs identifying important trends in the Indonesian market, thereby increasing customer engagement. Additionally, these loyalty programs are also used to incentivize to generate more sales and actively seek ways to have more customer touchpoints.

The publisher expects marketers Indonesia to navigate the populated region and devise strategies to ensure that their marketing strategies result in increased overall brand revenue. In particular, businesses and brands entering this region should prioritize instant gratification as the trend is now on the rise. Therefore, Indonesian brands are developing loyalty programs to catch up with this rampant trend and meet customer expectations.

Super apps are partnering with QSRs to integrate loyalty programs into their platforms by Indonesia

In Indonesia, quick-service restaurants (QSRs) are expanding their services to provide consumers with the convenience of food delivery as well as an in-store dining experience. Therefore, QSRs partner with great apps to enhance customer experience through their reward programs.

  • In March 2022Starbucks announced its partnership with superapp Grab in six countries in South East Asiaincluding Indonesia, The Philippines, Thailand, Singapore, Malaysiaand Vietnam.- Through this partnership, customers can enjoy Starbucks Rewards benefits on purchases through Grab. Additionally, customers will be able to order and pay in-store through GrabPay eWallets both in-store and in-app, allowing them to earn GrabRewards as well as Starbucks Rewards Stars and also order Starbucks products with delivery of the latest. mile via Grab.- Notably, the QSR plans to merge Starbucks Rewards with the Grab app to allow customers to enjoy more ways to earn rewards on their Starbucks orders in South East Asia. Specifically, Starbucks Rewards members will be able to link their accounts to GrabRewards and will be able to earn Stars and GrabRewards points for orders through GrabFood. – Additionally, customers will be able to enjoy personalized and convenient experiences that strengthen the customer relationship with Starbucks through GrabPay , GrabRewards, GrabFood, GrabExpress and GrabGifts.

Starbucks, which has 1,882 stores across the South East Asia region, the partnership should attract a large clientele. Additionally, customers will also have the option to sign up for a Starbucks Rewards subscription through the Grab app and redeem free drinks and birthday treats.

Indonesian B2B Rewards and Loyalty Providers Attract Investment

As companies experience historic lows, companies are focusing on loyalty programs to attract new customers and retain existing customers. Therefore, Loyalty Management and CRM companies attract funds to the country. For example,- In March 2022Aldmic Technology, a Indonesiabased on digital vouchers, raised Series A funding from South Korea-based at Coop Marketing, the company behind Kakao Gift.- Notably, the company offers gift certificates that can be purchased by companies and distributed to their employees as part of a loyalty program. Specifically, this company, through its expertise, has contributed to the development of Samsung Gifts Indonesia, the company’s rewards program.

With loyalty programs helping to keep customers engaged and generating positive ROI for businesses, the publisher expects these B2B loyalty companies to attract more investment over the next four to eight years. quarters in the country.

E-merchants launch innovative tools to streamline customer management and retention

With the rise of e-commerce, merchants are increasingly facing intense competition to retain customers. Therefore, e-commerce platforms are launching innovative tools for brands to build deeper connections with potential and existing customers.

  • In July 2021, Shopee has launched Shopee Mall Brand Memberships, a tool that will help Shopee Mall brands retain existing customers. This tool was deployed in Indonesia and six other markets, such as Singapore, Malaysia, Thailand, Taiwan, Vietnamand The Philippines.- Using this tool, brands will be able to customize their own membership program, such as introducing a welcome gift, deciding the number of membership levels, as well as rewarding brand loyalty points for each purchase of buyers. – In addition, customers will be able to collect and use these points to redeem benefits such as obtaining vouchers and gifts with purchases. In addition, these Shopee Mall Brand Memberships coupons can also be combined with other Shopee coupons. – In particular, brands will be able to identify and manage various customer segments through the analysis of profile data, consumption habits and preferences. customers through this tool.- Additionally, the company plans to add new features to this tool to allow brands to merge their offline and online CRM systems and loyalty programs with this loyalty program.

Since most customers spend a large portion of their income on online purchases, the company’s unique product is likely to see growth with brand partners achieving more sustainable growth by driving conversion and spending more. high while providing greater value to buyers.


Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Functional Areas, 2017-2026

  • Loyalty programs
  • Loyalty platforms

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Points-based loyalty program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Loyalty program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Indonesia loyalty spending market size and future growth dynamics by channel, 2017-2026

Indonesia loyalty spending market size and future growth dynamics by key sectors, 2017-2026

  • Detail
  • Financial services
  • health and wellbeing
  • Restaurants and food delivery
  • Travel and hospitality (taxis, hotels, airlines)
  • Telecoms
  • Media and entertainment
  • Others

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified retailers
  • Department stores
  • Specialty stores
  • Clothing, shoes and accessories
  • Toy and hobby stores
  • Supermarket and Convenience Store
  • home products
  • Other

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Access by card
  • Digital access

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C consumers
  • B2B consumers

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

Indonesia Loyalty Spending Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom built platform
  • Ready-to-use platform

Indonesia Loyalty Spending Market Size and Forecast by Demographics and Consumer Behavior, 2021

  • By age group
  • By income level
  • By gender

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