English Premier League club Crystal Palace FC are hoping a new sponsorship deal with an online car retailer will lead to success on and off the pitch.
The club announced on Thursday May 26 that they have signed a multi-year agreement with the online car market strap to occupy advertising space on the front of their shirts from the 2022-23 season. The company logo will also appear on CPFC training equipment and throughout Selhurst Park.
Cinch’s logo also appeared on the sleeves of Tottenham Hotspur shirts last season in the Premier League. The company is also the main sponsor of the Scottish Premiership; Rangers FC refused to wear a league crest with the cinch logo in the 2021–22 season due to a perceived conflict with the club’s president, who owns several car dealerships himself.
Crystal Palace’s shirt sponsor during the 2021-22 season was betting company W88. It is widely believed that the UK government will soon ban football clubs from signing shirt-front sponsorship deals with betting companiesso it may be a preemptive move from Crystal Palace.
“Cinch is a well-established, family-owned and instantly recognizable brand across the UK and beyond, and this historic partnership is yet another statement of progress at the club, both on and off the pitch,” said the commercial director of the CPFC, Barry Webber. the team website.
“It’s an incredibly exciting time for the start of our partnership, as we enter our 10th successive Premier League season with a team packed with international talent, as cinch continues its impressive expansion and innovation in the automotive market. We look forward to helping each other secure our respective ambitions.